IDEO, created by Rachel Liu in 2002, an eco-friendly and ethical brand, an alternative to fast fashion.

All Ideo products are made from GOTS certified organic cotton or from eco-friendly fabrics (recycled fibers, alpaca wool). 

They are produced in India or Portugal in factories which respect the environment and the people. 

Dyes are GOTS certified and free of heavy metals or azoïds. 

Prints are water based on light fabrics, or PVC free on darker fabrics.

Baby bodies, T-shirts, dresses or pants do not like wardrobes or worse, attics ! Reversible, adaptable, they are full of little tricks to allow them to be worn often and be transmitted to brothers, sisters, cousins or family friends who will make the clothes happy to live!